Lenskart has become a huge optical business in a very short time. How did they do it? And more importantly, can you replicate their success? In this blog post, we will take a look at the strategies that Lenskart used to grow their business and see if there are any lessons that can be applied to other optical businesses.
What is lenskart and how it became a leading optical business in india?
Lenskart is an Indian online shopping portal for eyewear founded by Peyush Bansal, Sumeet Kapahi, Amit Chauhan and Deepak Sharma in 2010. It is headquartered in Delhi. The company started off as a brick-and-mortar eyewear retailer but transitioned to an online-only business in 2012.
Lenskart’s success can be attributed to a number of factors. Firstly, the company has managed to build a strong brand in a short period of time. Secondly, it has an extensive distribution network, with over 500 stores across India. Thirdly, it has a strong online presence and is one of the most popular e-commerce sites in India. Finally, Lenskart offers a wide range of products and services, which has helped it to attract a large customer base. Thanks to these factors, Lenskart has become one of the leading optical businesses in India.
If you’re looking to become a leading optical products manufacturer, then definitely take some inspiration from Lenskart. Make sure you build a strong brand, expand your distribution network, and have a strong online presence. Offer a wide range of products and services, and make sure your prices are competitive. These steps should help you to replicate the success of Lenskart in India.
The different services offered by lenskart and how they are unique in the industry.
Lenskart offers a wide range of optical services that are not commonly found at other optical stores. They offer eye checkups, eyeglasses, contact lenses, and sunglasses. They also have a unique home trial program that allows customers to try out glasses before they buy them. This is a great feature because it allows customers to find the perfect pair of glasses for their individual needs. Lenskart also has a great return policy that allows customers to return or exchange their glasses if they are not satisfied with them. This is another feature that sets Lenskart apart from other optical stores. Overall, Lenskart offers a great selection of optical products and services and they stand out from the competition.
The marketing strategies used by lenskart to attract customers
Lenskart has been successful in its marketing strategies, which have helped it to attract a large number of customers. Some of these strategies are discuss below.
First and foremost, Lenskart has invested heavily in online advertising. This has helped it to reach out to a large number of people across the country. In addition, the company has also invested in offline advertising, which has helped it to create a strong brand image.
Another key factor that has contributed to Lenskart’s success is its unique product offerings. The company offers a wide range of products, including prescription glasses, sunglasses and contact lenses. This has helped it to attract a large number of customers.
Finally, Lenskart has also been successful in leveraging technology to improve the customer experience. The company’s website is easy to use and allows customers to order products quickly and easily. In addition, the company also offers a mobile app that allows customers to place orders on the go. This has helped it to attract a large number of mobile users.
All these marketing strategies have helped Lenskart to become one of the leading optical companies in India. If you want to replicate its success, then you need to adopt similar marketing strategies.
Why you should consider starting an optical business like lenskart
There are a few reasons why an optical business like lenskart can be extremely successful. First, the eyewear industry is growing at a rapid pace. In fact, it is expected to reach $180 billion by 2025. This provides a huge opportunity for entrepreneurs to tap into this market and create a successful business.
Second, the demand for eyewear is high. With this increasing demand for optical products, if you are an Optical lens manufacturer, you have a bigger opportunity to do it in a much more impressive way. In the United States alone, over 150 million pairs of glasses are sold every year. This provides a great opportunity to serve a large customer base and make a profit.
Third, the cost of starting an optical business like lenskart is relatively low. You can start by renting a small space in a shopping mall or by setting up a kiosk. This makes it convenient for entrepreneurs to get start and grow their business.
Finally, the optical industry is ripe with opportunity. There are many different types of eyewear that can be sell, such as prescription glasses, sunglasses, and contact lenses. This provides entrepreneurs with a variety of products to choose from and sell to customers.
If you are considering starting an optical business, then lenskart is a great option to consider. With a growing industry, high demand, and low start-up cost, there is potential for success. All you need is a little bit of planning and dedication to make your optical business big like lenskart.
